Segmentation, Implementation, and Measurement differentiate SDI Direct Access and are the unique capabilities that transform thousands of pharmacies into a well organized, technologically-driven patient communication network.
SDI Direct Access network pharmacies can effect change in patients whose wellness may be at risk. Using a proprietary HIPAA-compliant process, program sponsors can choose key patient segments according to their own business rules while maintaining patient privacy.
The SDI Direct Access network has the extraordinary ability to deliver a diverse set of HIPAA-compliant patient tactics. SDI Direct Access and its Pharmacy Partners remain tactic-neutral; offering pharmaceutical companies the ability to reach patients using methods that will be most beneficial to each patient type. A variety of tactics are available:
- Professional Call Center Communications
- Direct Mail Strategies
- In-Store Display Strategies
- Pharmacist / Patient Consultations
- Interactive Voice Response (IVR) Strategies
- And more!
Detailed ROI reporting is included with every SDI Direct Access program. All messages and all tactics are measured using client-defined business rules. This unique ability allows program sponsors to see which tactics drive the greatest benefit for each patient type.