Typical Direct-to-Consumer (DTC) mass media channels are not an optimal choice for the delivery of personalized information and interaction because the target audience is much too broad. The trusted and on-going pharmacy/patient relationship provides the ideal opportunity for the delivery of information that is specific and helpful.

Using a proprietary HIPAA-compliant process, program sponsors can choose key patient segments for intervention according to their own business rules. In this way, the right patient receives the right message at the right time – a message that is specific, relevant and helpful.

Because SDI Direct Access enables many tactical solutions, we remain neutral and are able to provide the most appropriate tactical intervention for each patient type; which may be provided by our retail pharmacy partners, or by a variety of best-in-class capability partners. By remaining neutral, we can consult, recommend, segment and measure the tactic or combination of tactics that work best to meet the needs of the patient and sponsor.

SDI Direct Access is an open network, available to all retail pharmacies. Independent, regional and national chain pharmacies are currently participating in Direct Access.

The Direct Access pharmacy network creates economies of scale across pharmacies and tactics so that program sponsors can plan and measure pharmacy programs the same way they plan and measure other major media. This comparative analysis allows sponsors to efficiently allocate funding so that both patient and sponsor needs are met.

Anonymous patient measurements are defined by program sponsors and provide consistency with the unique way each sponsor views its business.